UI/UX Design
Product and web interfaces, design systems and prototypes built around real human behaviour.
UI/UX Motion Web Marketing
Designing digital experiences that feel effortless and stay unforgettable.
I'm Karen Daniela — an independent designer blending strategy, story and motion into interfaces, brands and campaigns worth remembering.
Scroll
The designer
Hi, I'm Karen Daniela.
I'm a multidisciplinary designer based in Mexico City, working across UI/UX, motion, web and brand. I started out in marketing, fell for the craft of interfaces and the rhythm of motion, and never looked back.
Today I help founders and teams turn ideas into digital experiences that feel considered, look beautiful and genuinely perform. When the city lights come on, you'll usually find me on a rooftop, camera in hand, collecting the colour and movement that find their way back into my work.
Karen Daniela Rábago Espitia
Great design is equal parts feeling and function — soft enough to fall for, sharp enough to perform, built to move people and move metrics.
What I do
△
Motion Design
Brand motion, interface animation and promo video that give a product a heartbeat.
◇
Web Design & Build
Design-to-development in Webflow, Framer and code, with GSAP and Three.js bringing it alive.
04
✦
Brand & Marketing
Identity, art direction and campaigns that carry a single, confident voice across every channel.
Motion design
Stories, set in motion.
A short selection of recent motion work, from luxury brand films to product ads. Tap any reel for sound.
See all motion work →
01
Auréa
Luxury perfume film · Motion design
02
La Historia de la Pizza
Animated short film · Motion & story
03
Nexa
Digital money app ad · Motion design
3D & CGI
Crafted in three dimensions.
Modelling, lighting and animation that give a brand a tactile, larger-than-life presence. Built in 3D and rendered to stop the scroll.
See it in motion →
Kind words
She translated our brand into a website that feels effortless and actually converts. Working with her is genuinely easy.
Sofía León
Web design
The motion work gave our brand a heartbeat. People actually watch it all the way through.
Daniel Vargas
Motion design
A rare blend of taste and rigour. Pixel-perfect, on strategy, and always on time.
Priya Nair
UI/UX design
Let's make something worth winning.
Have a product, brand or campaign that deserves to feel as good as it works? I take on a small number of projects at a time.
karenrabago123@gmail.com